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Team name / Company name: Unicorn Hackers
Team leader: Tobiáš Vybíral
Challenge: no. 4: Take me home: Electronic Devices Take-back Campaign
Problem: Customers aren’t motivated to deal with their e-waste or don’t want to go out of their way, even though T-Mobile offers a simple solution already. This topic gets no extra communication, so people don’t realise the impact of e-waste on the environment and don’t know that TM can help with this problem.
Solution: Our goal is to help people easily deal with e-waste by offering incentives in the form of extra credit or TM-TV for bringing old, unused electronics to TM stores or possibly returning them to couriers upon grocery delivery and thus bring new customers to both TM and to partners like rohlik. We propose a campaign informing customers about this and new functionality in the TM app, that would let users find the nearest TM store to bring e-waste to or order a pickup through a partner like Rohlik.
Impact: We believe that our solution can help with decreasing the number of e-waste that ends up in landfills and educate people on why it’s important to handle it responsibly. The close connection with TM will also ensure it’s profile as a conscious, futureproof company that cares. Furthermore, our solution will help turn consumers into TM customers, as they will have to either visit a TM store or the TM app, both of which can then directly sell tariff offers.
Feasibility: The biggest expense is the initial campaign on TV and on the internet, but a partnership with a delivery service such as Rohlik offers a split of the costs, as both sides can also benefit. As for the actual e-waste collection, there will be slim to no additional costs, because TM already offers such a service. Other costs will include the benefits and discounts handed out to customers, but we see them as worth the potential customer increase.
What you built: We conducted the necessary research including mapping similar take-back schemes, a simple questionnaire over social media and investigating and mitigating possible risks. We also mind-mapped the entire concept to ensure it made sense from a broader point of view and talked to Rohlik.cz about a possible partnership and made a Figma prototype of the T-Mobile app with our functionality built-in. And we have a lot of fun while doing all that.
What you had before: We participated in the workshops that took place on the pre-hack day (Thursday), but other than that we upheld the true hackathon spirit and started coming up with solutions together on Friday.
What comes next: We would like to run a test of our solution in Prague, which involves adapting the TM app and marketing, setting realistic rewards for consumers, establishing a partnership with Rohlik.cz (one of us is a member of their senior design team) and training TM store staff to communicate this project as a sustainable solution to a growing problem that TM cares about.