Team name / Company name: AV Activites
Team leader: Marián Pizur
Challenge: no. 1: Beverage packaging VS. augmented reality
Problem: How to communicate the benefits of Mattoni mineral water to the consumers? How to visualize the bioquality of water for easy understanding? How to eliminate the printed material to communicate a complex topic that needs to be explained to consumers? How to explain the truth about mineralization for the human body?
Solution: Use the beverage packaging (PET Mattoni Natural) as a gateway to an augmented reality mobile app. Use the AR app to show the 3D visualizations in the AR space of Mattoni benefits.
Impact: Reduction of the printed materials for marketing & education. Option of better communication with the consumers. The consumers can visualize & understand the benefits of Mattoni water by seeing the benefits in the 3D output way. Gamification options in the future to understand more the benefits + show the drinking routines to be healthy with Mattoni water.
Feasibility: It can take 2-6 months to create a valuable application with accurate information and 3D models and a 3D environment. It depends on how long the delivery of product information from Mattoni will take and in what details we want to display 3D models (eg 3D crystals of minerals in the water). The accurate financial calculation is challenging. It depends on the creation of the entire content or if the 3D models will be delivered. Also what other functionalities in the AR app are wanted.
What you built: We built an AR app (working prototype for Android mobiles) in Mattoni graphical design with three functions to show 3D content in augmented reality. You can download the .apk file here: shorturl.at/msxO8 . Then, for better understanding, we created a PPTX presentation to show all functions of the app + future functions or suggestions for Mattoni and also for people, who can not install the .apk filelink: shorturl.at/msxO8
What you had before: We started from scratch and had no information or prepared materials for a new mobile app for Mattoni. Some AR scripts were made in advance for previous projects.
What comes next: We would like to cooperate with the Mattoni brand to build a professional high-quality app with exact information about water, minerals or information to show high-poly 3D models + to bring into the app new features of gamification, AR portal, animated 3D models, audio guides, etc. The Mattoni will get a high-quality mobile app (iOS + AN) to present or educate the consumers more effectively with rational information via emotional point of view by AR possibilities.